Job Profile: Marketing Analytics Lead – Data & Reporting
Company Name: U.S. Bank
U.S. Bank
• Charlotte, NC, United States
• via LinkedIn
• 12 hours ago
• Full–time
Job highlights
Identified by Google from the original job post
Qualifications
- Bachelor’s degree
- 10 to 15 years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership; applicant should feel at easy querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users
- In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures
- Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies
Benefits of U.S. Bank
- Our approach to perks and total rewards takes into account the needs of our team members both within and outside of the workplace.
- Our benefits are therefore intended to improve your health, safeguard your financial stability, and provide you and your family with peace of mind.
- Medical, dental, and eye care
- Basic and optional life insurance policies
- Both temporary and permanent disability
- Parental leave and pregnancy disability
- Employer-funded retirement plans and 401(k)s
- Paid time off (ranging from two to five weeks, based on tenure and pay grade)
- Eleven paid holiday opportunities
- Support for adoption
- Safe and Sick Unless otherwise specified by law, leave accruals are one hour for every thirty hours worked, up to 80 hours per calendar year.
- Along with pay, U.S. Bank provides a full range of benefits, such as pensions, equity stock purchases, 401(k) contributions, and reward and recognition programs (all benefits are subject to eligibility restrictions).
- Range of Pay: $194,500.00 – $213,950.00 – $165,325.00
Responsibilities
- The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank
- With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance
- In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance
- Owns KPI definition and corresponding data dictionary for marketing analytics space
- Liaisons with EACX team to ensure alignment on all product and customer data definitions
- Solves needs surrounding accessible and reliable datamart and reporting layer for analytical use
- Builds and maintains vendor-based Marketing Mix Modeling measurement tool that provides holistic view of marketing performance for Wealth, Consumer and Business Banking; supports top-of-the-house reporting/insights as needed
- Explores options for unified measurement solution for Corporate/Commercial/Institutional space
- Maintains all last-touch attribution (LTA) reporting tools (paid/owned channels) including program/channel insights needs
- Centralizes and governs experimentation/test and learn approach and plans across marketing teams
- Drives marketing measurement innovation, including but not limited to: establishing hardened/last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI/genAI driven insight generation
- Defines and implements an offshore contractor strategy to meet the needs of the team
- The role offers a hybrid/flexible schedule, which means there’s an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days
Job description for Marketing Analytics Lead – Data & Reporting
Our goal at U.S. Bank is to perform to the best of our abilities. facilitating the growth and success of the communities we support and assisting our clients and businesses in making better and more informed financial decisions. We think that each person has unique potential and that it requires us all to realize our joint goal. Finding what makes you thrive at every level of your career is made possible by the vast and constantly expanding array of opportunities that come with working for U.S. Bank. From Day One, try new activities, pick up new abilities, and find your strengths.
Job Specifications
The Business Unit Marketing and Enterprise Analytics & Customer Experience (EACX) teams are supported by the Marketing Analytics and Technology team.
and consequently the Chief Product Officers/Line of Business, who are in charge of quantifying, evaluating, and communicating the effectiveness of our marketing tactics in order to support the bank’s expansion and/or efficiency prospects.
The Marketing Analytics Product Owner team is providing those analysts with the data, tools, frameworks, and centralized reporting they require in order to produce insights and report on performance, with sister teams working alongside the marketing lifecycle of the various segments. This team also provides centralized experimentation strategy and governance, as well as horizontal program/channel level insights.
The duties of a leader
- Coordinates with the EACX team to guarantee agreement on all product and customer data definitions; owns the KPI definition and related data dictionary for the marketing analytics sector.
- Addresses the need for a dependable and easily available datamart and reporting layer for analytical purposes.
- Develops and maintains a vendor-based marketing mix modeling measurement platform that offers a comprehensive perspective of marketing performance for business, consumer, and wealth banking; where necessary, it supports in-house reporting and insights.
- Examines possibilities for a uniform measurement system for institutional, commercial, and corporate spaces.
- Upholds all sponsored and owned channels’ last-touch attribution (LTA) reporting features, including those for program and channel insights.
Across marketing teams, it centralizes and regulates experimentation, testing, and learning strategies and plans.
- Promotes innovation in marketing measurement, such as implementing hardened/last touch reporting on the direct mail channel, finding methods to increase automation, promoting uniformity and enhancement in dashboard user experience, and AI/genAI-powered insight production
Fundamental Requirements
- A bachelor’s degree
- 10 to 15 years of relevant expertise in dashboarding, data engineering, data architecture, and data product ownership; the candidate should be comfortable integrating data from various, disparate sources, querying databases, and creating dashboards and tools that present users with actionable insights.
Preferred Credentials
- Practical experience using datasets generated from a variety of marketing strategies, such as owned channel advertising on digital domains using raw sitecat data, affiliate marketing, social media, programmatic/direct buy display, direct mail, and email.
- Knowledge of utilizing tools for fundamental data and last mile ETL
wrangling and querying including SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.; in addition, expertise in dashboarding via data visualization tools such as Adobe Analytics, Tableau or Power BI
• Evidence of strong data management practices/leadership including documenting calculations, code, processes to validate/test data, and remediate data quality issues
• Understanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling; and experimentation practice that identifies incrementality and unlocks areas of growth and optimization
• Desire to innovative within the reporting space to drive efficiency in operations.
• Ability to collaborate and influence at a senior level, considerable tact, diplomacy and people skills
• Team leadership and people development experience that ensures high team satisfaction, development and effective utilization of offshore talent
The role offers a hybrid/flexible schedule, which means there’s an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $165,325.00 – $194,500.00 – $213,950.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
